Efficiency is the ability to accomplish an objective, minimizing waste in the area of money / time / effort; It measures competency in performance. Effectiveness is the degree of success to which the objectives are achieved and the extent to which targeted problems are solved. Read More

Have you guys ever noticed how important it is, that people actually get knowledgeable answers to a query in a lifestyle purchase? I heard about this retail brand in the shoes category, who stand for style being more than just a state of dress... it's a frame of mind. Read More

During the days of the wild West, there lived a an artist leatherworker who worked on hats, saddles, belts, boots and GUN BELTS. Ole Gaylin of El Paso would sell his hats, boots and saddles to anyone who had his prices, but they were high. His gunbelts were something else again. Gaylin wouldn’t sell them to just anyone, he chose the men who wore his gun-belts. To wear a Gaylin gunbelt a man had to be somebody. Read More