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What can we learn about Customer Experience from the wild west?

During the days of the wild West, there lived a an artist leatherworker who worked on hats, saddles, belts, boots and GUN BELTS. Ole Gaylin of El Paso would sell his hats, boots and saddles to anyone who had his prices, but they were high. His gunbelts were something else again. Gaylin wouldn’t sell them to just anyone, he chose the men who wore his gun-belts. To wear a Gaylin gunbelt a man had to be somebody. Read More

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